About Us
Eurcell Green — Founder
OUR NAME: A FAMILY LEGACY
My name is Eurcell.
My godmother called me "Eurcey."
When I built my brand, I added s' to show ownership:
I own my name.
I own my story.
I own my brand.
I own my legacy.
Eurceys Flava® is me and everything about Eurceys' Flava® is intentional.
OUR COLORS: JUNETEENTH
We are proudly Black-owned, and our brand colors reflect that.
Our palette is inspired by Juneteenth: freedom, resilience, heritage, and Black excellence.
These colors aren't decoration.
They are identity, history, and culture.
OUR ROOTS: NEW ORLEANS
I am from New Orleans, LA and now reside in Memphis, TN. Our names, flavas, and energy reflect that.
Cajun. Creole. French influence. Bold seasoning. Loud culture. Southern soul.
We don't imitate New Orleans
we ARE New Orleans.
OUR SHIELD: WE PROTECT YOU
Our logo is a shield, because Eurceys Flava® was born from protection.
We protect:
your health · your family · your meals · your culture · your legacy
Our products are made from love, intention, and clean ingredients the same way I protected my husband during his healing journey.
OUR FLAVA PROFILES: MY CHILDREN
Michael, Eurcell, Kefe'le & Eddie
The Green Family
I have three children, and everything about Eurceys Flava® is built around them.
Three kids. Three personalities. Three energies.
Three flava profiles. Three blends. Three oils. Three mineral salts.
We cap everything in 3 because my kids are the blueprint of this brand.
They are the flava.
They are the palette.
They are the inspiration.
They are the legacy.
⭐ THE FLAVA ESSENTIALS — THE OG SET THAT STARTED IT ALL
Our sodium-free originals. Our beginning. Our rebirth.
These three blends were created from my children's personalities, the trio that birthed Eurceys Flava®.
🔥 Cajun Spicy — Inspired by Michael (my eldest son)
Bold. Fiery. Full of energy.
Michael is passionate, intense, and unstoppable the kind of personality that brings heat into any room.
Cajun Spicy reflects his fire: strong, confident, unforgettable.
🌿 Herbal Lovers — Inspired by Kefe'le (my only daughter)
Natural. Grounded. Pure.
Kefe'le is a naturalist — beautiful, calm, earthy, connected, and full of grace.
Her blend is herbal, leafy, and rooted in nature.
She is the balance, the peace, the grounding force of our trio.
🍋 Garlic Lemon Pepper — Inspired by Eddie (my youngest son)
Bright. Loveable. The perfect combination.
Eddie is the sweetest soul — the best human to be around, full of joy, humor, and warmth.
His blend is the perfect mix: citrus, garlic, and love.
A combination that makes everything better.
These three blends are our rebirth, our beginning, our OG set —
the foundation of Eurceys Flava®.
OUR ORIGINALITY: WE DID IT FIRST
When we launched in 2021, small brands were NOT doing blends. Only Tony Chachere's and Slap Ya Mama had blends.
We came in with: salt-free blends · trio sets · bold colors · clean label ingredients · family-based flava profiles · intentional naming · NOLA culture
We didn't follow trends
we created them.
And what happened? The industry copied us. Big brands changed packaging. Small brands started dropping blends. Everyone started selling sets. Everyone started doing salt-free lines.
When we started, only Simply Organic had a no-salt line.
Now everybody does.
Because we did it first.
OUR SALT LINE: SEL DE TERRE — THE MINERAL SALT OF THE EARTH
Customers begged for a salt line. But I refused to betray my mission.
I didn't want table salt. I didn't want harmful salt. I didn't want to break my healing philosophy.
So I created mineral salt blends, not sodium blends. It took four years.
Honey Blaze — Sea Salt
Himalayan Heat — Himalayan Salt
Flava Volcan — Hawaiian Lava Salt
Pure. Mineral-rich. Earth-based. Intentional.
Our mineral salt line is called:
Sel de Terre — The Mineral Salt of the Earth
Because our flavor is flava always.
OUR CLEAN LABEL PROMISE
We use: no artificial colors · no artificial flavas · no MSG · no fillers · no preservatives · no sugar · fresh dehydrated herbs · fresh dehydrated vegetables · real expeller oils · organic garlic · real cream for our butters
Everything is handmade. Everything is small batch. Everything is intentional.
We started in our kitchen, turned our garage into a mini warehouse, and built our own supply chain.
We never go on back order. We never sell out. We CONTROL everything.
Because we OWN everything.
OUR BLENDS: ALL PURPOSE. ALL FLAVA. ALL THE TIME.
Every blend we make is all-purpose crafted to elevate everything on your plate and in your kitchen.
Meats · Soups · Pasta · Fried · Baked · Broiled · Snacks · Vegetables
One jar. Endless possibilities. No salt. All Flava.
Because good seasoning doesn't pick favorites it shows up for every meal, every method, every moment.
OUR JOURNEY: BUILT BY HAND, BUILT BY HEART
From 2018 to 2021, I created blends to help my husband heal. In 2021, I launched them to the world.
From 2021 to 2025, I worked a stressful 9–5 selling insurance while building my brand at night.
I took four courses. Earned an MBA. Studied funnels, customer journey, systems, and backend logic.
I hired developers they didn't deliver. I fired all three. I rebuilt everything myself. I spent three months fixing every system. I connected every backend. I optimized every listing. I ranked my own products.
Now Eurceys Flava® ranks on page 1 — because I built it myself.
OUR MISSION: WE SEASON LIFE
We give back. We do back-to-school drives. We do Christmas gift giving. We support families, community, culture, and healing.
We season: food · families · culture · community · identity · life
Eurceys Flava® is not seasoning.
It is legacy, culture, healing, family, and Black excellence in every bottle.
📅 The Growth Timeline
2018 – Tragedy Sparks a Mission
A sudden stroke shook our family, while both of us were still under 50 and everything changed. We couldn't ignore the connection between what we eat and how we live. That moment launched a deep journey of research, prayer, and purpose and the mission to heal through food began.
"We never want another family to go through what we did without tools, knowledge, or flavor that supports healing."
2021 – Eurceys' Flava® Is Born
After years of research, testing, and blending in our Memphis kitchen, Eurceys' Flava® officially launched. What started as a way to help our family heal became a brand built to inspire families everywhere to eat with intention without giving up flava.
2022 – From Kitchen to Community
We started sharing our sodium-free spice blends at local pop-ups and markets. People loved the taste, but more than that, they loved the mission. This wasn't seasoning, it was hope.
2023 – Recognition & Growth
We were accepted into national entrepreneur programs including the BeyGood Black Parade, FedEx eCommerce Learning Lab, and more. Our reach expanded to Walmart and Amazon.
2024 – New Products, Same Purpose
We launched our cooking oils, family books, kitchen accessories, and digital guides, all rooted in healthy living with FLAVA.
2025 – Legacy in the Making
With over 10,000 products sold and more families cooking without salt, we introduced a portion of our mineral salt line — Sel de Terre. Four years in the making, our pure mineral salt blends began reaching the world. We continue to educate, inspire, and change lives, one table at a time.
2026 – The Full Circle: Sel de Terre Completes on 11/11
Celebrating five years in business, we doubled down on our vision — refining our brand identity, redesigning our website, strengthening our messaging, and optimizing our SEO for larger retail opportunities. And on 11/11/2026, the Sel de Terre mineral salt line will be fully complete. Three mineral salts. Three flavas. One legacy. The mission that started in our kitchen will be whole. Because we never stop until it's done.
💚 UNLOCK THE FLAVA. Join the Flava Family
Explore our shop, try a trio, or grab one of our books and get inspired to eat better, without giving up what you love.
Why Sodium-Free?
Eurceys' Flava® is more than taste, it's nutrition with intention. Our blends support heart health, flava freedom, and real benefits. No salt, no preservatives, no sugar. Just herbs, veggies, and flava with a purpose.
"We don't just season food—we season lives."
💚 Join the Flava Family
We started this with love and a prayer—and every jar still carries both. Join the Flava family and bring the same care to your table.
We send love, recipes, flava drops, and sometimes a little sass—straight to your inbox.